![]() Aside from essential information such as your name and birth date, Facebook allows users to share information about where they live, where they grew up, where they have traveled, interests, political and religious affiliation, family members, and other information. The information you provide on your profile.This includes data that you share with Facebook by your own choice: ![]() Facebook collects three types of users’ personal data: The information they and others provide about them When you arrive at Facebook’s territory, everything is tracked. The more data they collect, the more valuable it is for the businesses.Īs a result, Facebook’s business improves proportionally with the quality and quantity of the data processed. They track everything on their platform and a bit outside of it, extract enormous amounts of data, and create data insights that help businesses. That’s what makes the Facebook platform so powerful. This includes information derived from likes and comments on Facebook posts, interaction with ads, who your friends are and what they like, what you browse outside of Facebook, etc. They never run out of ideas on how they could extract data from what users do on their platform. But, without knowing, they were paying with personal data.įacebook hires some of the world’s brightest engineering minds. Individuals were never asked to pay money. Ads were cheap and worked great, so they paid. Facebook provided them with an advertising platform and access to billions of people worldwide.īusinesses were allowed to create profiles before, but now they had to pay to have their content shown to people and avoid being buried in the ocean of business profiles. Then, it was about time to serve better businesses on the platform. That’s how they created the world’s largest city, central square. Hence, billions of them flocked to social networks, creating strong effects. It allowed people to quickly and easily share moments and experiences with a large number of other people. ![]() It provided individuals with an infrastructure for communication with loved ones, acquaintances, and unknown people – all in one place. It is like bringing different groups to the central city square to communicate.įacebook brings individuals and businesses together. Then the groups pay the platform for its service. The business model of online platforms involves bringing at least two groups of people or businesses together at one single location on the internet.īringing them together brings value to both groups. That’s why you need to understand how Facebook works, how they track and use your data, and how to protect yourself.įacebook is a platform business. And politicians’ hands.įacebook is a wonderful tool for communication, but only if you use it wisely. They are the world’s most powerful lead generation machine in businesses’ hands. ![]() Under the surface, they serve as an intermediary between people and businesses that want to sell to those people. They are a social network, but the network serves only as a hook for users. Some companies would take your data instead of money and turn it into more money than you could have paid to them.įacebook is one of those companies. Money is not the only resource you could provide to a business in return for a service. It sits seems absurd at first sight, but it makes sense if you dive deeply into their business model. How to control what kind of data Facebook can collect from youĬlick here to jump straight at learning how to block Facebook from tracking you.įacebook is free for individual users, yet it is one of the world’s largest companies in terms of revenue.What kinds of data does Facebook collects from their users.Why Facebook collects so much data from its users.
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